THE ART AND SCIENCE OF EFFECTIVE COACHING
Learn the principles and methods that our team has used for over a decade to develop top-tier professional GPP coaches that are committed to their craft.
Group-coaching facilities and environments are utilized by a majority of fitness and health-seekers. Coaches have incredibly high potential to influence both individual and communal health. To do so, coaches must evolve their approach and go "beyond the whiteboard". It's time to develop coaches and gym-owners with a holistic understanding of and commitment to individualize the group coaching model in order to simultaneously serve individuals and maintain the energizing spark of community-fitness.
The Invictus Model
This is the business and coaching model that Invictus has honed over a decade. It requires a highly demanding, yet equally rewarding style of coaching. This model encourages agency and a high level of communication and commitment on behalf of coaches and members. If you are a coach looking to hone the craft of professional health and performance coaching or are a gym owner interested in running a successful and fulfilling fitness business, we want to work with you.
It's time to elevate group coaching
Learn directly from our Master coaches to hone the principles and methods to coach with
greater impact, effectiveness, and fulfillment.
greater impact, effectiveness, and fulfillment.
What you'll learn from Invictus University
How to Individualize
There is a magic sweet spot that bridges the gap between group class fitness environments and private 1:1 training. It lies largely in the skill and desire of coaches and gyms to build a "culture of customization." Coaches need the skills to accurately analyze the intention of various programs and balance it with the individual needs of their members. This differentiates good coaches from great ones.
Coaching the Human and the Athlete
Performance metrics alone do not predict member and client progress, success, or goal-achievement. Who someone is outside of the gym (beyond their job and title) is crucial to guiding them to success over their longterm health journey as well as in the immediate day-to-day training sessions. We'll teach you how to factor in these considerations and how to build this working knowledge of your clients, even when your gym has over 400 members.
Why and How to build Member-centric Gyms
Gyms are a dime-a-dozen. It's not just what you do as coaches that differentiates your service, it's how we do it and how we make members feel. We cover coaching principles and methods used to foster personal connections, create a member-focused experience, and add value for individuals within a group setting.
Developing a coaching eye
Spotting and correcting poor movement is a skill developed over countless reps. Our coaches will share the systems and lessons they've honed over years of coaching reps that they employ to spot and fix poor movement when it occurs. This includes a discussion on the role of motor control, relative strength, and full function around primary areas that when lacking proper range of motion or function, contribute to poor movement execution and compensation.
what does the course look like
Learn from your cohort and Invictus Master Coach over the course of a month.
Core curriculum that includes written, video and knowledge-check content plus special-topic lectures
1x/week instructor-led Zoom discussions covering special topics & application
You're not on your own. An Invictus Master coach will guide you through the curriculum.
WHAT PARTICIPANTS ARE SAYING
"Invictus U is an essential course whether you have been coaching for a long period of time or are new to the industry. If you are looking to improve your coaching skills, look no further. I particularly found the sections on dual-track programming, member-centric, tribes, and movement analysis to be useful as well as our discussions on open-ended questions. Having the opportunity to both observe Invictus coaches AND lead class was extremely beneficial. There's nothing like learning through experience.”
"Invictus U was an incredible hands on education experience that pushed my coaching to a deeper level. The Invictus coaches who led IU shared content that was well organized, practical, & digestible. Participants were welcomed and encouraged to authentically share, ask questions, and participate in the large and small group workshops. We even got the opportunity to prepare, coach, & receive constructive feedback as we led a full class at Invictus (with aid of an Invictus coach). I’m so grateful for the experience."
This curriculum and being at Invictus helped me to figure out the coaching voice I wanted; Coming home, I am still trying to find the right balance of teaching VS coaching. However, I noticed almost immediately, how many clients were giving me compliments on my coaching. I love the direction I'm headed. I can say confidently that the lessons I learned at Invictus were priceless.
Download the course syllabus
MEET YOUR INSTRUCTORS
Director of Coach Development
Invictus Mobility Director
Head Olympic Lifting Coach
The next 5-week cohort begins
May 1, 2023
How many years of coaching should I have?
We suggest that you have at least 1 year of coaching experience to participate in this curriculum. Having at least some coaching experience will help you to transfer and adapt the skills and creatively implement the methods we discuss into your own coaching environment. We believe this curriculum is beneficial and impactful for more experienced coaches and gym owners as well. If you have been coaching for years, you know technical knowledge and niche-certifications alone can be a never-ending black hole that promise to be THE coaching tool to fix all your coaching problems, but they often miss the fact that we’re coaching humans not just athletes. We hope this curriculum helps you to evolve holistically as a group-based coach.
Is this curriculum only applicable to CrossFit coaches and gyms?
This curriculum transcends CrossFit methodology. The goal of Invictus University curriculum is to educate, empower and inspire coaches across various modalities of fitness and training environments. We believe there is always something to be learned from “seemingly different” environments. Whether you coach in a KB gym, a traditional strength and conditioning gym, a functional fitness environment, or a CrossFit affiliate, the principles of Invictus University are applicable.
Is this curriculum only for group-class coaches?
This curriculum focuses on improving technical and tactical skills applicable in the often chaotic environment of group-class coaching environments. However, we are confident that the skills, methods, and principles it teaches are applicable to and vital for improving coaching skills in a variety of environments, including but not limited to, large classes, small semi-private, and 1:1 training situations. Contact us if you have further questions.
Will this curriculum teach me how to program for my gym or clients?
This curriculum does not teach in-depth the how and why of GPP (general physical preparedness) programming for large gym populations or individual client goals. We do discuss the programming focus and intentions around the group GPP programming that is utilized at Invictus gyms; as well, we teach coaches how to evaluate and identify the focus and intended stimulus of a program (or exercise selection) so that they can properly integrate other coaching skills such as customizations for clients while staying aligned to a program stimulus. If you are a gym owner looking to outsource programming for your community, you can purchase Invictus GPP programming here on SugarWod (link)
How many hours/week does this curriculum take?
Anticipate setting aside 1.5 - 3 hours/week total on this curriculum. Past participants have reported completing the weekly reading and exercise portions in 45-90 minutes. In addition, 1 hour each week is reserved for online zoom curriculum review and special topic discussion.
I'm a gym owner, will this be beneficial?
Both coaches and gym-owners will benefit from this curriculum. Active and involved gym owners set the tone in hiring decisions, coach-development, and gym staffing and coaching culture. While some of the technical coaching skills will be specific for on the floor-coaches, other tactical and cultural principles will require buy-in and understanding from both coaches and ownership.
Will this help me be a better athlete?
Invictus University curriculum is specifically geared towards coach-development. If you are looking for a program to improve your own athleticism, check out any of our athlete-focused programs on our website.
Will I learn from an actual Invictus coach?
Yes! One of our master coaches will guide you through weekly live group check-ins to review certain subjects in greater depth, to answer questions, and to guide you through learning exercises to practice specific skills. The written curriculum is also supplemented with video interviews from our team of Master Coaches to share professional insights, nuances, and guidance.
Are there additional learning opportunities from Invictus?
Yes! Once you have successfully completed the Invictus University curriculum, you are eligible to participate in an in-person coaching intensive experience at our San Diego Invictus gym called Coach’s Week. Coach’s Week is a 4-day immersive coaching experience where you will implement and hone the coaching skills discussed in the curriculum by shadowing our coaching staff and lead-coaching your own group classes with detailed feedback and review from our staff to help you hone your group-coaching skills. This immersive experience is also offered as a remote option, where a team of our coaches will come to your facility and coaching team to help you develop and integrate skills in your own gym and within your own community. Contact us with questions regarding this availability.
How long do I have access to the course materials?
You will have access to the online curriculum for 1 year from date of your cohort launch.
Is there a payment plan?
At this time, we do not offer a payment plan for Invictus University.
Can I receive CEU's from this course?
No. At this point in time, Invictus University does not qualify for CEU's for maintaining coach certifications.
Still have questions?
Reach out to us at: Learn@crossfitinvictus.com
Explore our course
In this 5-week course you'll explore both technical and tactical skills, principles, and methods employed by Invictus coaches to elevate their coaching impact and skillset. Through written, video, quiz, and weekly-live check-ins we'll guide you through applying and critically evaluating these skills into your own style and coaching environment.
Download the syllabus