THE ART AND SCIENCE OF EFFECTIVE COACHING
Invictus University
Learn the principles and methods that our team
has used for over a decade to develop top-tier professional GPP coaches that
are committed to their craft.
The Mission
Group-coaching facilities and environments are utilized by a majority of fitness and health-seekers. Coaches have incredibly high potential to influence both individual and communal health. To do so, coaches must evolve their approach and go "beyond the whiteboard". It's time to develop coaches and gym-owners with a holistic understanding of and commitment to individualize the group coaching model in order to simultaneously serve individuals and maintain the energizing spark of community-fitness.
The Invictus Model
This is the business and coaching model that Invictus has honed over a decade. It requires a highly demanding, yet equally rewarding style of coaching. This model encourages agency and a high level of communication and commitment on behalf of coaches and members. If you are a coach looking to hone the craft of professional health and performance coaching or are a gym owner interested in running a successful and fulfilling fitness business, we want to work with you.
It's time to elevate group coaching
Learn directly from our Master coaches to hone the principles and methods to coach with
greater impact, effectiveness, and fulfillment.
greater impact, effectiveness, and fulfillment.
What you'll learn from Invictus University
5
Weeks
Learn from your cohort and Invictus Master Coach over the course of a month.
17+ Modules
Core curriculum that includes written, video and knowledge-check content plus special-topic lectures
Live Discussions
1x/week instructor-led Zoom discussions covering special topics & application
Coach
Directed
You're not on your own. An Invictus Master coach will guide you through the curriculum.
WHAT PARTICIPANTS ARE SAYING
"Invictus U is an essential course whether you have been coaching for a long period of time or are new to the industry. If you are looking to improve your coaching skills, look no further. I particularly found the sections on dual-track programming, member-centric, tribes, and movement analysis to be useful as well as our discussions on open-ended questions. Having the opportunity to both observe Invictus coaches AND lead class was extremely beneficial. There's nothing like learning through experience.”
Nick DeLong
coach
Washington, DC
coach
Washington, DC
"Invictus U was an incredible hands on education experience that pushed my coaching to a deeper level. The Invictus coaches who led IU shared content that was well organized, practical, & digestible. Participants were welcomed and encouraged to authentically share, ask questions, and participate in the large and small group workshops. We even got the opportunity to prepare, coach, & receive constructive feedback as we led a full class at Invictus (with aid of an Invictus coach). I’m so grateful for the experience."
Alex Johnston
coach
Seattle, WA
coach
Seattle, WA
This content will be pivotal as I build out a new fitness gym. This content has everything needed to technically and inclusively build a coaching culture for long-term fitness not cut-throat competition and comparison. I am thrilled to bring this content to my coaching team and develop a gym culture together of inclusion and intentional coaching. We are very fortunate to have Invictus's years of expertise to build a coaching foundation that is athlete-focused on longevity and their goals for the day. Thank you!
Krystal Peterson
Head Coach, Program Director
WA
Head Coach, Program Director
WA
Download the course syllabus
MEET YOUR INSTRUCTORS
CJ Martin
Owner, Founder
Master Coach
Master Coach
Kirsten Ahrendt
Director of Coach Development
Master Coach
Master Coach
TJ O'Brien
Invictus Mobility Director
Master Coach
Master Coach
Kim McLaughlin
Manager
Master Coach
Master Coach
Fritz Nugent
Head Olympic Lifting Coach
Master Coach
Master Coach
FAQ'S
How many years of coaching should I have?
We suggest that you have at least 1 year of coaching experience to participate in this curriculum. Having at least some coaching experience will help you to transfer and adapt the skills and creatively implement the methods we discuss into your own coaching environment. We believe this curriculum is beneficial and impactful for more experienced coaches and gym owners as well. If you have been coaching for years, you know technical knowledge and niche-certifications alone can be a never-ending black hole that promise to be THE coaching tool to fix all your coaching problems, but they often miss the fact that we’re coaching humans not just athletes. We hope this curriculum helps you to evolve holistically as a group-based coach.
Is this curriculum only applicable to CrossFit coaches and gyms?
This curriculum transcends CrossFit methodology. The goal of Invictus University curriculum is to educate, empower and inspire coaches across various modalities of fitness and training environments. We believe there is always something to be learned from “seemingly different” environments. Whether you coach in a KB gym, a traditional strength and conditioning gym, a functional fitness environment, or a CrossFit affiliate, the principles of Invictus University are applicable.
Is this curriculum only for group-class coaches?
This curriculum focuses on improving technical and tactical skills applicable in the often chaotic environment of group-class coaching environments. However, we are confident that the skills, methods, and principles it teaches are applicable to and vital for improving coaching skills in a variety of environments, including but not limited to, large classes, small semi-private, and 1:1 training situations. Contact us if you have further questions.
Will this curriculum teach me how to program for my gym or clients?
This curriculum does not teach in-depth the how and why of GPP (general physical preparedness) programming for large gym populations or individual client goals. We do discuss the programming focus and intentions around the group GPP programming that is utilized at Invictus gyms; as well, we teach coaches how to evaluate and identify the focus and intended stimulus of a program (or exercise selection) so that they can properly integrate other coaching skills such as customizations for clients while staying aligned to a program stimulus. If you are a gym owner looking to outsource programming for your community, you can purchase Invictus GPP programming here on SugarWod (link)
How many hours/week does this curriculum take?
Anticipate setting aside 1.5 - 3 hours/week total on this curriculum. Past participants have reported completing the weekly reading and exercise portions in 45-90 minutes. In addition, 1 hour each week is reserved for online zoom curriculum review and special topic discussion.
I'm a gym owner, will this be beneficial?
Both coaches and gym-owners will benefit from this curriculum. Active and involved gym owners set the tone in hiring decisions, coach-development, and gym staffing and coaching culture. While some of the technical coaching skills will be specific for on the floor-coaches, other tactical and cultural principles will require buy-in and understanding from both coaches and ownership.
Will this help me be a better athlete?
Invictus University curriculum is specifically geared towards coach-development. If you are looking for a program to improve your own athleticism, check out any of our athlete-focused programs on our website.
Will I learn from an Invictus coach?
Yes! One of our master coaches will guide you through weekly live group check-ins to review certain subjects in greater depth, to answer questions, and to guide you through learning exercises to practice specific skills. The written curriculum is also supplemented with video interviews from our team of Master Coaches to share professional insights, nuances, and guidance.
Are there additional learning opportunities from Invictus?
Yes! Once you have successfully completed the Invictus University curriculum, you are eligible to participate in an in-person coaching intensive experience at our San Diego Invictus gym called Coach’s Week. Coach’s Week is a 4-day immersive coaching experience where you will implement and hone the coaching skills discussed in the curriculum by shadowing our coaching staff and lead-coaching your own group classes with detailed feedback and review from our staff to help you hone your group-coaching skills. This immersive experience is also offered as a remote option, where a team of our coaches will come to your facility and coaching team to help you develop and integrate skills in your own gym and within your own community. Contact us with questions regarding this availability.
How long do I have access to the course materials?
You will have access to the online curriculum for 1 year from date of your cohort launch.
Is there a payment plan?
Yes. A payment plan is available for Invictus University, however it is not able to be used in conjunction with any discount codes. If you wish to use a discount code, you will pay one upfront cost.
Is Invictus University different from Invictus Coaches Week?
Yes! Invictus University is an online, self-guided curriculum. You have access to the content for 1 year, and will have virtual lectures over the first 5 weeks. Invictus Coaches Week is an in-person 3 day coaching intensive workshop where we build on the principles and methods taught in the University. Think of Coaches Week as the "lab practical" and Invictus University as the "class lectures". Coaches week is offered twice/year. We encourage you to have already graduated Invictus University before attending Coaches Week, but if not, you will receive the curriculum as part of your enrollment.